My Design Process

Discovery

The discovery phase plays a vital role in gaining a deeper understanding of the business and its audience. Without conducting this stage, achieving satisfactory results may prove challenging.

Prior to starting any project, I believe it's important to identify the existing information, which may include analytics, market research, feedback obtained from different sources, and user stories.

Activities I typically perform in this phase are:

• Stakeholder interviews to understand business objectives

• Competitor analysis 

Research

The research phase is pivotal because it enables me to obtain comprehensive answers to my questions about the users. This step is indispensable as without it, crafting a design that effectively tackles the right audience's problems and aligns with the business objectives can be challenging.

Activities I typically perform in this phase are:

• User interviews

• Journey mapping

• Personas

• Surveys

Design

Once all the required information is gathered, I begin exploring ideas for the product's look and feel. I typically create rough screen sketches on graph paper and also browse design-focused websites like Dribbble and Behance for inspiration.

Activities I typically perform in this phase are:

• Collaborative sketching sessions

• Mockups

• Prototyping

Throughout the design phase, I prioritize maintaining an open communication channel with stakeholders and colleagues to consistently receive feedback. I firmly believe that collaboration is crucial for the triumph of any product.

Validate

Ensuring the design makes sense to the user is critical in every project.

Activities I typically perform in this phase are:

• A/B split tests

• User testing

• Preference tests

• In-person group tasks with follow-up surveys